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Onboarding Advisor
Location: Remote with 1-2 days per week in our Central London office
About tiney
tiney is England's largest Ofsted-regulated Childminder Agency (CMA). We recruit, train, register, and support home-based childminders, and take on ongoing regulatory responsibility for the quality and safeguarding of every childminding setting in our network.
We currently work with over 1,100 tiney-registered childminders across England, supporting more than 10,000 families with high-quality, flexible childcare.
In 2024, we were named one of the UK & Ireland’s 100 fastest-growing startups, and shortlisted for the Global EdTech Prize.
At tiney, we’re building a better childcare system. We help passionate, talented people open their own childminding businesses from home — giving families more access to high-quality, affordable care.
Central to tiney’s experience is our app, which childminders use to run their business — from education tools and payments to messaging and family communication.
Founded in 2018 by a team from Teach First and graze.com, we’ve raised £20m from top European VCs, and are already one of the UK’s top 5 childcare providers by childcare places
The Role of an Onboarding Advisor
Taking the step to become a childminder is a big decision. Once someone has signed on to join tiney, they begin a roughly 3 month onboarding journey that includes training, administrative tasks (such as DBS and household checks), first aid training, registration assessment call and in person visit from one of our field consultants and finally welcoming their first families through the door.
As onboarding advisor you’re their coach, their cheerleader and their main point of contact, helping to motivate them, remove blockers and turn trainees into flourishing sustainable business owners. It’s a multi faceted role where you wear many hats and directly drive one of the most important numbers in the business: trading childminders.
You’ll work in our UK based Onboarding team made up of 2 other onboarding advisors, led by our Onboarding Team Lead and supported by our Onboarding associates based in the Philippines who ensure all the necessary paperwork and checks are completed.
📍 Location: Hybrid (UK-based), WFH with 1-2 days per week working with the team at our Central London Office
What you’ll do:
Manage a pipeline of trainees from signing on through to first trade, take full ownership of their progress and speed to trading, and maintain a healthy, balanced pipeline
Run business vision calls for every new trainee, setting a clear plan and timeline for them
Hit monthly and quarterly registration and trading targets and continuously improve conversion rates
Coach trainees through the emotional ups and downs of starting a business, building their confidence and commitment to register with clear, warm, proactive communication so they never feel lost or have to chase for an update, and guiding them through key milestones from learning and training to their in person registration visit
Keep progress moving by proactively chasing outstanding checks (Local Authority, references, DBS, first aid, GP and household-member), spotting blockers early, troubleshooting app and process issues with the right people, and managing disengaged-trainee comms through to fair re-engagement or withdrawal decisions
Proactively improve onboarding processes and documentation, spotting opportunities for automation and implementing them
What success looks like
We’re an ambitious target driven team and success in this role is measured on the impact you have on trainees reaching registration and ultimately, trading. In your first couple of months you’ll learn the processes and all about childminding and then operate independently to manage your own pipeline. From then, success is measured on hitting trading targets consistently and providing a best in class customer experience.
Essential Requirements
You have experience moving people through a journey or funnel — in onboarding, customer success, recruitment, education, account management, sales, or a similar people-and-process role
You're a natural coach and motivator: a great listener who knows how to reassure, persuade and keep someone committed when things get hard
You're competitive and resilient: you love working towards targets and exceeding them, and when things don't go your way you make it your mission to come back stronger
You're super organised: you build processes so you never miss a beat across a busy pipeline
You're tech-confident and a strong problem-solver, comfortable in fast-paced, ambiguous, tech-first environments, and happy getting to grips with new tools
You're comfortable with data: you can read your own numbers and use them to work out where to focus
You're a team player: you hit your own targets and you care about the team hitting ours
Nice to have
Experience or knowledge of childminding or other educational roles
Experience using Intercom and/or Hubspot
Familiarity with AI and experience using this to improve productivity
Our Values
We are a values driven organisation that holds children at the core and default to transparency:
🎈 Play is a superpower – Our Joy and creativity fuels our innovation.
🤔 Curious Minds See More - We ask why? and are always open to learning
🏔️ Reach High - We set long term ambitious targets to achieve our ambitious goals
💪 You Grow Stronger After a fall – We lead with openness and trust.
🤗 We’re Better Together - We are a collective of experts focussed on serving children, families and our community of childminder
Our behaviours
🧒 Children at the core – We design policies and products that serve the whole person.
💬 Default to transparency – Honest communication builds strong teams.
What’s in it for you
An ambitious, meaningful role in a mission-driven company that’s shaping the future of early education.
Competitive salary: Up to £31.5k pa (FTE) + performance related monthly commission
Stock options
28 days annual leave (including a Christmas shutdown)
Company-funded childcare contribution (up to £5k per year)
Paid reflection day + birthday day off
Therapy support via Self Space
Sabbatical after 5 years
Life and long-term sickness insurance
Hybrid working
Regular team meet-ups and off-sites
Interview Process
We move quickly and keep things simple:
Intro Call
– A short conversation with someone from our people team
Task & Presentation
– A practical exercise relevant to the role with our Onboarding Team Lead
Team Interview
– Meet key stakeholders and explore mutual fit - with Head of Customer Operations and Sales Manager
Final round
with our COO
Offer
– If it’s right on both sides, we move fast.
Our Commitment
We’re proud to be an equal opportunity employer. We celebrate diversity, foster inclusion, and are committed to building a team that reflects the children and communities we serve.
If our mission excites you but you’re not sure you meet every requirement — please apply anyway.
We move quickly and try to keep things simple, we are ready to offer to to the right candidate ASAP
